What are the BCI basics?
Jerred: The Better Cotton Initiative is about growing cotton while reducing greenhouse gasses, pesticides and water usage. It’s growing the most complete crop with the least input possible.
What influenced your decision to farm more sustainably?
Tony: I’m a third-generation cotton grower in Stratford, California. Our family has been farming here for 70 years. This is our land, and we live off of it. We made a decision years ago that we wanted to be more sustainable, and that’s why we implemented these (BCI) practices.