Now it’s your turn.
One pair of jeans can use up to 3,800 liters of water in its lifetime, and 23% of the water used during that cycle comes from how you care for your denim. Here are a couple of ways you can help save water:
• Wash your denim less. You’ll preserve the color, fabric and a lot of water if you wait longer to fire up the washing machine.
• If you do wash them, make sure it’s always on cold to save energy.
• Between washes, you can hang your jeans in the sun to kill bacteria.