Created in 1873, Levi’s® jeans are the original, authentic jeans. They are the most widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals.
As the inventor of the category, the Levi’s® brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi’s® 501® Original jean, to favourite fits and styles in the Red Tab™ and premium collections.
Following the peaceful democratic elections in 1994, Levi Strauss & Co. was one of the first global companies to re-enter the South African market. Committed to empowerment and upliftment, 80% of its first staff intake were previously unemployed or had no prior industry experience. The company now employs over 400 people with offices in Cape Town, Johannesburg and Durban. Many Levi’s® jeans sold in South Africa are manufactured in Levi’s® production facility in Epping.
Visit http://www.levistrauss.com for more info on Levi Strauss & Co. globally – our values, vision, heritage and everything from environmental sustainability to ethical product sourcing and more.