Something you’ll see a lot of this season (and Beyond) is Cottonized Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s, this new innovative hemp yarn is soft like cotton – and easily woven into denim styles like our new 511-Z Authentic Straight. So you get the same authentic Levi’s look and feel in a garment that’s easier on the environment.